You built your gym...
...but now it feels like it owns you. You feel like life should be more on your terms. It runs, but you feel like you need to run it and without you, it will just fall apart.
Where I've been.
For 13 years I've owned East Rocks.
In the early years, holiday meant the gym closed and I felt guilty just sitting with my family.
Later, with a team, I still couldn't switch off.
Still gatekeeping.
Still checking my phone from a beach chair because letting go felt impossible.
It took over a decade to learn the difference between a team built by accident and one built on purpose. Between being needed and being trapped.
Between building a business that I run over a business that is a job.
I help gym owners and coaches make that shift faster than I did.
Who is my coaching for?
A Gym Owner or Fitness Business with 5+ years in the game.
You're good at your job.
You're just not sure you know how to stop being the only person who can do it.
You've been in the industry 5+ years. You've built something that helps people - from your members to your staff but the problem is, it's not helping you. Your business is not helping you to live the life you want, and you feel that by now, it should.
Somewhere along the way, the gym started to run you and not the other way round. You've built yourself a job instead of a business. And that's hard to get out of.
what does working together look like?
DISCOVERY
TRANSFORMATION
FRESH SLATE
Working out what's actually true about where you are and how you got here — not the version you tell other people.
FRESH SLATE
TRANSFORMATION
FRESH SLATE
Clearing space to build on purpose instead of by accident.
TRANSFORMATION
TRANSFORMATION
TRANSFORMATION
Living the life and running the business you actually want, not what you fell into.
Three underpinning pillars
RULE OF 3
PERMISSION
RULE OF 3
Three minutes to write down a creative thought. Three minutes to journal. Three sentences, nothing more. Three minutes to speak into your phone.
A low-pressure way to get a thought out of your head.
In or On
PERMISSION
RULE OF 3
Are you working in your business or on your business? Do you know the difference and the impact you can have?
In or On will show you.
PERMISSION
PERMISSION
PERMISSION
One of the most powerful things you can give yourself — and one of the most powerful things you can give the people around you.
Central to what Transformation actually means.